• At the Meta Connect 2024 developer conference, Meta announced a significant enhancement to its advertising capabilities by allowing businesses to create AI-powered chatbots that are embedded within click-to-message ads on platforms like WhatsApp and Messenger. This new feature enables brands to engage directly with customers through automated conversations, providing support, answering inquiries, and facilitating purchases. Meta emphasized that these chatbots can enhance customer interaction and potentially drive sales by addressing common questions and guiding users through the buying process. This move is part of Meta's broader strategy to integrate artificial intelligence into its advertising products. Earlier in the year, the company introduced tools that allow advertisers to generate ad images and headlines using AI, and it has been testing AI-driven customer support features on WhatsApp. Meta reported that over a million advertisers are utilizing its AI tools, with a notable increase in the number of ads created using these technologies. Despite the promising statistics regarding AI ads, there are concerns about customer preferences. A survey indicated that many consumers would prefer to wait for a human customer service representative rather than interact with an AI chatbot, suggesting that while AI can enhance efficiency, it may not always align with customer expectations for personalized service. Overall, Meta's initiative reflects a growing trend in the advertising industry to leverage AI for improved customer engagement, even as it navigates the challenges of consumer acceptance of automated interactions.